AOL buys Sphere Source


AOL has bought contextual content service provider Sphere Source for $25m (£12.7m), writes Netimperative. Prior to the purchase AOL had partnered with Sphere to offer its widget technology on AOL News and myAOL. AOL intends to use Sphere to widen the content available on its own sites and to distribute its content more widely throughout Sphere's third-party publisher network. AOL will also gain access to Sphere's online advertising inventory., 17/04/2008

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