Digital radio audiences crosses 30% threshold


Here in the UK, the latest radio listenership figures (Rajar Q1 2008) give an upbeat tempo for the radio industry with listening up one percentage point in a year. 45m adults tune into the radio each week and 31% now use digital platforms to listen radio listening also grew to 31% of the UK. Interestingly, 3.2% of audiences are now through digital TV and 2.1% are online, suggesting convergence is happening slower in practice than many in the digital industry expected.
Rajar:, 01/05/2008

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