European online adspend up 40%

03/06/2008

The latest IAB Europe / PwC figures show that online adspend in Europe grew 40% during 2007 to reach €11.2bn (£8.9bn) - from €7.2bn (£5.7bn), writes ClickZ. If current trends continue, European online adspend will overtake the US market by 2010.
Between them the big three markets of the UK, Germany and France accounted for two-thirds of the European online spending total (€7.3bn - £5.78bn). However some smaller markets saw big year-on-year increases: Greece was up by 91%, Spain by 55% and Slovenia by 49%.
IAB Europe forecasts that 10 of the 16 countries studied will spend over 10% of total ad budgets online by 2010. At present 7 nations have met this criteria.
Search remained the leading online ad sector accounting for 41% of the 2007 total, followed by display advertising, classifieds and lead generation ads.
From ClickZ: http://www.clickz.com, 03/06/2008
IAB Europe: http://www.iabeurope.ws/

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