Online adspend breaks £3bn barrier in UK


Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK's fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn.
From The Guardian: , 10/06/2008
The Advertising Association:

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy