Digital Intelligence July 2008


Digital Strategy data - Digital Intelligence July 2008

While marketing budgets across the board are feeling the pinch the IPA's latest data shows that online remains the only sector experiencing positive growth. In addition, revised forecasts from ZenithOptimedia now expect online to take 10% of this year's global advertising spend.

This month has also seen further evolutions in digital convergence - a trend we have been tracking in Digital Intelligence from the very beginning. Soon both Sony and Microsoft will have video-on-demand services for their various multi-function gaming devices, and both firms are now bringing in content partners to widen their offerings.

As consumers we're now used to the idea of things being connected and able to fulfil many roles - so it was no surprise this month to see that Facebook now takes over 45% of the UK's social networking traffic. Perfect timing then for us to tell you about a little Facebook app we've built to send you our latest news and headlines.
Read July 2008

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