A new forecast from ZenithOptimedia predicts that online advertising is on course to take 10% of all global adspend during 2008, writes ClickZ. The firm has revised its last forecast from March to take into account the current economic problems. ZenithOptimedia now expect online adspend to reach $52.2bn (10%) in 2008, rising to $78.2bn (13.6%) in 2010. Their previous forecast put online at 9.7% ($47.5bn) for 2008, rising to 12.3% (66.9bn) in 2010.
From ClickZ: http://www.clickz.com, 01/07/2008
ZenithOptimedia: http://www.zenithoptimedia.com