Online radio attracts 9.4m listeners

02/07/2008

New research from radio audience measurement body Rajar has found that 9.4m people are now using online radio services on a weekly basis, writes Brand Republic. In total 14.5m people listened to online radio services during April and May, up 2.5m from November 2007. Podcasts downloads were also up, reaching 6m (from 4.3m). 3.7m users say they listen to them every week. Nearly three-quarters of podcast listeners use iTunes to download them. 53% of those polled said that they would be interested in downloading podcasts featuring ads if those podcasts were free.
From Brand Republic: http://www.brandrepublic.com, 02/07/2008
Rajar: http://www.rajar.co.uk

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