The latest Wireless Trends Outlook from Strategy Analytics predicts that global mobile adspend will reach $2.4bn in 2009 up from $1bn this year, writes Cellular-news. The firm predicts that the increased use of Adobe's Flash and the launch of Nokia's "Comes with Music" service will both help to further stimulate the mobile advertising sector.
Similar research from eMarketer goes much further in accounting for the growing economies of Brazil, Russia, India and China. eMarketer expects total mobile advertising expenses (including creative, IT and other related spending costs) to reach $6.44bn in 2009, rising to $19.15bn in 2012.
From Cellular-news: http://www.cellular-news.com, 12/08/2008
Strategy Analytics: http://www.strategyanalytics.com