78% of UK web users viewed online videos in June 2008

17/09/2008

New figures from comScore Video Metrix show that over 27.4m UK internet users (or 78% of the UK's internet population) watched 3.2bn videos during June, writes Netimperative. The average British online viewer saw 117.7 videos during the month - the highest figure of any country tracked by comScore Video Metrix (including the US, Canada, France and Germany).

Google sites (including YouTube) dominated UK online video views, accounting for nearly 50% of all videos watched, followed by BBC sites (1.4%) and Microsoft sites (0.8%).

YouTube served 1.4bn videos during the month. The average online video lasted 3.0 minutes.

From Netimperative: http://www.netimperative.com, 17/09/2008
comScore: http://www.comscore.com

Top UK Online Video Properties* Ranked by Videos Viewed - June 2008

Digital Strategy data - Top UK Online Video Properties* Ranked by Videos Viewed - June 2008

Total UK - Age 15+, Home & Work Locations**
* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
** Excludes videos viewed from public computers such as Internet cafes or access from mobile phones or PDAs.

Source: comScore Video Metrix
comScore: http://www.comscore.com

Top UK Online Video Properties* Ranked by Total Unique Viewers - June 2008

Digital Strategy data - Top UK Online Video Properties* Ranked by Total Unique Viewers - June 2008

Total UK - Age 15+, Home & Work Locations**
* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
** Excludes videos viewed from public computers such as Internet cafes or access from mobile phones or PDAs.

Source: comScore Video Metrix
comScore: http://www.comscore.com

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