A new study by Ipsos Mendelsohn in the US has found that the average number of hours spent online increases with income, writes eMarketer. The study surveyed affluent heads of household and found that users in the highest earning tier (above $250,000) spent nearly 6 hours more online each week than those with incomes between $100,000 and $150,000. Affluent internet users who used PCs went online 25.9 times/week on average.
From eMarketer: http://www.emarketer.com, 16/09/2008
Ipsos Mendelsohn: http://www.mmrsurveys.com
Average time spent with select media according to US affluents, by household income
Source: Ipsos Mendelsohn
Ipsos Mendelsohn: http://www.mmrsurveys.com
Average weekly time spent with media by adult internet users in select countries
Source: Illuminas
Illuminas: http://www.illuminas-global.com/
