Emerson Calegaretti

27/10/2008

Vice-President and General Manager, MySpace Brazil

October 2008

Emerson CalegarettiWhen we interviewed Emerson Calegaretti in Caracas on the eve of their launch in Venezuela, it was clear why Latin America is so compelling. Social media has been big in Latin America since YouTube opened up the market and showed people how to connect social networks with media assets. The passion and enthusiasm for social networking accelerated early, and the region has some of the highest volumes of social media activity anywhere in the world. MySpace pioneered making personal home pages easy to build and fun to connect through, opening up access to personal publishing and changing the model for consumer engagement with the web. MySpace sets itself out as supporting people’s lives in three ways: self-expression, discovery and connection and the resulting behaviour playing out on their pages typifies the sharable and tearable content of Web 2.0 digital assets.

Download the report (right-click and select save/download)

Join the news service so you hear about future reports (include your company details and areas of interest)

Social media and social spaces

Social media has been big in Latin America since YouTube opened up the market and showed people how to connect social networks with media assets. The passion and enthusiasm for social networking accelerated early, and the region has some of the highest volumes of social media activity anywhere in the world.

MySpace pioneered making personal home pages easy to build and fun to connect through, opening up access to personal publishing and changing the model for consumer engagement with the web. MySpace sets itself out as supporting people’s lives in three ways: self-expression, discovery and connection and the resulting behaviour playing out on their pages typifies the sharable and tearable content of Web 2.0 digital assets.

Latino.MySpace.com

When we interviewed Emerson Calegaretti in Caracas on the eve of their launch in Venezuela, it was clear why Latin America is so compelling. Even before launch their audiences had already reached 650,000, with each user clocking up more than 14 minutes of activity per month. If the service can achieve this with no dedicated site or promotion, then the expectation will be a massive leap when the dedicated edition takes off, and with this the key metric of minutes per month should also rise strongly.

The audiences in the region have grown six fold in just two years and there is a clear buzz among Latin American consumers. Over 40% (42%) are in the demanding 18-24 year old age group, but with the profiles staying with people as they age, that demographic will broaden over the medium term.

Meet your Digital Thought Leader


Digital Insight Report
Emerson Calegaretti, Vice-President and General Manager, MySpace Brazil

Emerson Calegaretti is the VP and General Manager for MySpace in Brazil. He has a career in the internet industry that spans from 1997, holding executive positions at UOL, StarMedia, Intershop and Google. He holds a B.S. in Mathematics with UNICAMP, Law Degree with FADISC, Global Marketing Management post-degree with UCLA and MBA with ESPM. Emerson loves video games, cinema and electronic gadgets.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy