Google profits up despite economy

Third quarter revenues at Google were up 31% year-on-year, beating Wall Street expectations, writes ClickZ. Revenues for the quarter totalled $5.54bn, up 3% on Q2.
Net income in Q3 was $1.35bn (from $1.25 in Q2). 67% of revenues came from its own web sites, up 34% from the same point in 2007. 30% of revenues ($1.68bn) came from partners through the firm's AdSense network. In total 51% (or $2.85bn) of Q3 revenues came from outside the US.
Google has also announced two expansions to its AdSense ad system. Firstly the firm is rolling out contextual ads in its online mapping service, by serving text ads which are geographically relevant to individual searches. In addition the firm is making its first move into the in-game advertising market with the launch of "AdSense for Games". In-game advertising is set to become increasingly significant - new figures from comScore show that 25% of internet users play online games ever week - equivalent to 200m users worldwide.
From ClickZ: http://www.clickz.com, 16/10/2008
Google AdSense: http://www.google.com/adsense




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