Barack Obama's presidential campaign has gone after the youth vote with a high-profile use of in-game advertising, writes Brand Republic. The election campaign paid for adverts across 18 video games including "Burnout Paradise", "Guitar Hero" and "Madden 09". Adverts in the racing game "Burnout Paradise" on the Xbox 360 Live network featured realistic billboard ads at the side of the road for both Barack Obama and VoteForChange.com.
From Brand Republic: http://www.brandrepublic.com, 14/10/2008
VoteForChange.com: http://www.voteforchange.com