Young men in US prefer internet to TV

09/10/2008

A new study from Hall and Partners has found that nearly 75% of 18-34 male internet users spent over 10 hours/week online during Q2 2008, writes eMarketer. The study, carried out for Break Media, reported that 69% of those asked said that they could not live without the internet, against 31% who said the same for television. Nearly 60% said that they could recall online ads when they were not online and 47% had purchased a product or service because of an online advert.

From eMarketer: http://www.emarketer.com, 09/10/2008
Hall and Partners: http://www.hallandpartners.com

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