"Ads for calls": a new culture emerging in mobile

20/11/2008

The latest wave of research into consumer attitudes for mobile advertising is confirming consumer acceptance of lower call charges in exchange for exposure to advertising, writes Marketing Vox. What began as a youth behaviour appears to be spreading with two-thirds (61%) of mobile users willing to view advertising on their handsets in exchange for discounts off calls. The research by Transverse and iGR reflects a changing culture in consumer expectations of access.
From Marketing Vox: http://www.marketingvox.com, 20/11/2008
Transverse: http://www.gotransverse.com

"Ads for calls": a new culture emerging in mobile
61% of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, November 2008

Digital Strategy data -

"Ads for calls": a new culture emerging in mobile
50% phone bill discount is top incentive in "ads for calls", November 2008

Digital Strategy data -

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