The latest wave of research into consumer attitudes for mobile advertising is confirming consumer acceptance of lower call charges in exchange for exposure to advertising, writes Marketing Vox. What began as a youth behaviour appears to be spreading with two-thirds (61%) of mobile users willing to view advertising on their handsets in exchange for discounts off calls. The research by Transverse and iGR reflects a changing culture in consumer expectations of access.
From Marketing Vox: http://www.marketingvox.com, 20/11/2008
Transverse: http://www.gotransverse.com
Would you be willing to view advertisements on your mobile in exchange for an incentive?
Source: Transverse
Transverse: http://www.gotransverse.com
Under what conditions would you be willing to view these ads?
Source: Transverse
Transverse: http://www.gotransverse.com
