The first Mobile Media study from Nielsen Online has found that mobile internet use has grown eight times more than traditional PC-based usage during 2008, writes Brand Republic. Between Q2 and Q3 mobile internet use rose 25% (from 5.8m to 7.3m users) while PC-based use grew only 3% (from 34.3m to 25.3m). Mobile internet use is rising among young people, with one-in-four users aged 15-24 compared to only one-in-eight PC-based users.
BBC News is the most popular mobile internet website receiving 1.7m unique users in Q3.
From Brand Republic: http://www.brandrepublic.com, 24/11/2008
Nielsen Online: http://www.nielsen-online.com