The latest online adspend figures from IAB US and PwC show that revenues grew 11% year-on-year to reach $5.87bn - the second-highest quarterly result ever achieved. Against Q2 though, revenues only grew 2%. For the first nine months of the year US online ad revenues totalled $17.3bn (from $15.2bn in 2007) - up 14% year on year. Randall Rothenberg, President and CEO of IAB US said: "Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power."
IAB US: http://www.iab.net, 20/11/2008
Quarterly $ Revenue Growth Comparison - 2000-2008 YTD
Source: IAB US
IAB US: http://www.iab.net
