ITV to re-brand online catch-up service

05/12/2008

ITV is planning to rename its online "Catch Up TV" service to the "ITV Player", writes Marketing Week. The service was launched in March 2007 and provides access to popular ITV shows such as Coronation Street and the X Factor. The news follows the announcement of a new deal between ITV and Google to serve AdSense text ads alongside search results on ITV.com. Google already powers the site's search listings which have seen traffic grow from 500,000 queries in August 2007 to almost 5m in November 2008. In total ITV.com receives an average of 5.2m monthly users.
From Marketing Week: http://www.marketingweek.co.uk, 05/12/2008
ITV: http://www.itv.com

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