3.8m UK consumers spent £102m online on Christmas Day - a year-on-year increase of 21%, writes Netimperative. According to the IMRG, shoppers spent £26.80 on average (against £19.09 in December 2007). Further research from Secure Trading shows that while traffic to retail websites was higher in the run-up to Christmas than in 2007, transaction volumes grew even faster, rising 9% in November and 28% in December. Ticket values fell however, indicating that more consumers were making purchases but buying lower priced items. The busiest day for UK online retailers was Boxing Day, which saw traffic double from Christmas Day as consumers headed online looking for bargains in the sales. Data from Hitwise shows that eBay had the highest proportion of retail website visits on Boxing Day taking 10.5% of UK traffic as users went online to sell unwanted Christmas gifts.
From Netimperative: http://www.netimperative.com, 09/01/2009
IMRG: http://www.imrg.org