Virgin Media is to provide an "ITV Player" channel offering catch up episodes taken from ITV channels 1, 2, 3 and 4, writes Brand Republic. Episodes will be available for seven days and ITV will feature over 40 hours of programming each week, including popular shows such as Coronation Street and Emmerdale. Viewers will also have access to an archive service featuring 500 hours of programming over 6 months old. A selection of ITV's HD programming will also be available to viewers on demand. Subscribers to Virgin Media TV will also be able to watch ITV content directly on their computers. Under the 4-year deal ITV will receive a fixed revenue share.
Virgin Media already provides content from the BBC, Channel 4, Bravo, Living and Virgin1 on its catch up service. Total views reached 357m for the first nine months of last year and averaged 45m per month in the final quarter of 2008.
From Brand Republic: http://www.brandrepublic.com, 08/01/2009
Virgin Media: http://www.virginmedia.com