New figures published by eMarketer predict that the online gender balance is set to close in the next five years. The firm calculates that there were 19.5m men online in the UK against 18.6m women during 2008 (giving male users a slight 51.1% majority). However, by 2013 eMarketer expect this lead to fall to just 50.5%, driven in particular by women aged 55 and above.
According to data from comScore Media Metrix for the year to November 2008, the social networks category saw the largest gains with British men, attracting 11% more unique male visitors.
eMarketer: http://www.emarketer.com, 02/02/2009