Ofcom's latest research has found that 22.2m UK households now have digital television services on their main TV set, writes Brand Republic. The latest Digital Television Progress Report also found that multi-channel TV take-up grew from 86.1% in Q3 2007 to 87.6% in Q4. Growth was driven by sales of digital terrestrial TV, with 4m units sold during the final quarter of 2007. Over 4m Freeview units were sold during the period, up from 2.4m in Q3 2007. 15m UK homes now have at least one Freeview box. BSkyB added 145,000 new subscribers, growing to 8.3m in total. Customers using cable TV services grew 61,000 to over 3.5m in total. Cable overtook analogue TV for the first time, becoming the UK's third largest TV platform with 13.6% of the total TV market.
From Brand Republic: http://www.brandrepublic.com, 27/03/2008
Ofcom: http://www.ofcom.org.uk/