Online adspend up 17% in 2008


The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 - an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down 9.6% year-on-year.
From Brand Republic:, 16/03/2009
Advertising Association:

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