It's a stepchange for the brand, writes printweek.com. Every brand is wrestling with the role of the web in their media mix, but the announcement of breakfast cereals giant Kellogg's that TV is being dropped for their next launch in favour of print and online is a massive psychological step in FMCG brand strategy.
From Printweek.com: http://www.printweek.com, 01/04/2009
Kellogg's: http://www.kelloggs.co.uk