New research from Forrester has found that 24% of Europeans now regularly use the internet on mobile phones, writes New Media Age. This marks a 20% increase on last year when the firm found that 20% of Europeans used their phones to access the web. The figures rise to 35% and 30% for iPhone and smartphone users respectively. According to Forrester take-up is currently held back by a lack of simple and affordable mobile data tariffs: 60% of smartphone owners with unlimited data plans are regular mobile internet users. The study polled over 14,000 consumers in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Sweden and Italy came top for mobile internet usage, with France coming last.
From New Media Age: http://www.nma.co.uk, 26/05/2009
Forrester: http://www.forrester.com