US internet ad spend rose in 2008

05/05/2009

New research from TNS Media Intelligence shows that online display advertising in the US grew 4.6% in 2008, writes ClickZ. According to the firm, internet advertising was one of only five sectors which saw positive growth during the year. Only syndicated television (up 6.5%) and Spanish-language magazines (up 4.9%) saw higher growth than online. Total advertising expenditure for the year was down 4.1% in the US to reach $141.7bn. Newspaper advertising saw the biggest drop, falling 11.8% year-on-year (and down 16.5% in Q4 on 2007). Radio also saw sharp falls, declining 10.3% on the previous year.
From ClickZ: http://www.clickz.com, 05/05/2009
TNS Media Intelligence: http://www.tnsmi.co.uk

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