YouTube has begun to trial pre-roll ads around content from British broadcasting partners, writes ClickZ. The UK trial will include content from Channel 4, BBC Worldwide, Discovery, ITN and National Geographic. Ads will be sold on a CPM basis with revenues shared between both parties. YouTube suggests that ads should be around 15 seconds with the firm imposing an upper limit of 30 seconds. Time caps will ensure appropriate spacing between ads so that they do not feature on every clip.
In further news BBC Worldwide and YouTube have confirmed the continuation of their online partnership which sees BBC content such as Top Gear provided online via a dedicated YouTube channel.
From ClickZ: http://www.clickz.com, 21/05/2009
YouTube: http://www.youtube.com