PricewaterhouseCoopers's (PwC) latest Entertainment and Media Outlook report predicts that online advertising in the UK will take 36% of all adspend by 2013, writes Brand Republic. According to the firm, online ad expenditure grew 17.1% (£540m) year-on-year during 2008 to reach £3.35bn, giving it 19.2% of the UK ad market (from 15.5%). The report also predicts that the UK's total internet access market (including both wired and mobile) will grow at a compound rate of 7% between 2009 and 2013 to reach £8.84bn (from £6.32bn).
PwC expects the UK's entertainment and media market to decline until 2010 before growth resumes. Not all sectors will fully recover however: PwC forecasts that the only sectors which will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games.
From Brand Republic: http://www.brandrepublic.com, 16/06/2009
PricewaterhouseCoopers: http://www.pwc.com