Media multi-tasking: a snapshot in changing behaviours of digital consumers

23/06/2009

There is a marked increase in the number of people choosing to consume different media simultaneously, confirming the evolution of media multi-taskers according to new research from the European Interactive Advertising Association released in June 2009. The study highlights how consumers are entering a new phase of communications and commerce online and how dual simultaneous media consumption has become standard consumer behaviour.
From DigitalStrategyConsulting.com: http://www.digitalstrategyconsulting.com, 23/06/2009
Digital Strategy Consulting: http://www.digitalstrategyconsulting.com

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