The mainstreaming of digital marketing on mobile - beyond SMS - is looking increasingly strong as more researchers forecast a rapid increase in mobile adspend. At Digital Strategy we see 2010 as the year mobile marketing accelerates similar to the mainstreaming of web advertising in 2003-4. Key drivers include fast mobile access, a massive increase in mobile apps, a shift in consumer expectations and the mainstreaming of new generation phones like the iPhone, Android and the Nokia N97 smartphones, popularity of smartphone applications and social networks.
From Reuters.com: http://www.reuters.com, 30/06/2009