New toolkits released from Yahoo! this month apply the ease of search engine advertising creation to graphical ads. It’s another significant step in the restructuring of the advertising sector, changing the role of small ad agencies as well as creating a more efficient structure for taking messages to market. Look out for more extensive toolkits from MSN, and widespread adoption by online publishers from the print and broadcast sectors.
Yahoo!: http://uk.yahoo.com, 22/06/2009