Orange buys Unanimis to boost ad revenue


Orange has bought digital sales company Unanimis in a deal thought to be worth £15m. Orange is hoping the purchase will boost revenue from its mobile and internet websites, which attract 12m unique users per month across its internet and mobile websites. Its parent France Telecom wants to boost revenues outside of core areas, such as telephony charges, from 9% of total revenue to 20%. Unanimis, sells online ad space for companies including Channel Five, the AA, classified site Gumtree, Ticketmaster and online shopping site ASOS. Unanimis reported a turnover of £21.7m, also sells ad space across mobile websites.

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