YouTube planning movie rentals?


YouTube is reportedly talking to Hollywood studios about renting new-release movies online. Citing people close to the talks, The Wall Street Journal reports that discussions were most advanced with Lions Gate Entertainment, Sony Corporation's movie studio, Time Warner's Warner Bros and Metro-Goldwyn-Mayer. All these studios currently have advertising revenue-sharing deals with YouTube. The move would put the video sharing site in direct competition with iTunes and, which have already struck similar deals. These existing services offer film rentals for between £1.20 and £2.50 each with a 24-hour viewing period.

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