Google reveals top UK search trends of 2009


Google has revealed the UK’s top search trends in 2009, with Swine Flu, the death of Jade Goody and the popularity of Susan Boyle topping the list.Google's annual "zeitgeist", which analyses the firm's search trends, revealedf that top website searches included Hotmail, eBay, Yahoo and social network Bebo. The fastest rising search queries of the year included the BBC's iPlayer and Bing.

"Britons had mixed feelings as they headed online this year to search for their favourite online tools, to learn about celebrities new and old, and to find a good bargain," said Google spokesperson Anthony House. "People searched about new sensations like Lady Gaga and Susan Boyle, but they also turned to the web to learn about the deaths of Stephen Gately, Jade Goody and Michael Jackson."


In the UK, Google dominates the search market with around 90% of the market.

Top Google searches 2009

1. Facebook

2. BBC

3. YouTube

4. Hotmail

5. Games

6. eBay

7. News

8. Google

9. Yahoo

10. Bebo

The biggest stories (fastest rising news searches in 2009)

swine flu
Susan Boyle
Jade Goody
Robert Pattison
Michael Jackson
Google Maps
Stephen Gately

UK search trends of the decade

Google also revealed the top trends for each year of the last decade.

Following the millennium the prophet Nostradamus dominated people's searches.

This quickly changed to a mixture of celebrities and entertainment with the following years dominated by the movie Spiderman, Prince Charles, television series Big Brother, singer James Blunt and the death of Australian naturalist Steve Irwin.

2007 was the year of the iPhone whilst 2008 was dominated by people searching for the BBC's catch-up TV service, the iPlayer.

The full list is available here:

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