YouTube tests online video rental market

21/01/2010

YouTube is launching a video rental service, initially featuring five movies shown at this year's Sundance Festival, with plans to expand later in the year. The first five films for rent are "The Cove," "Bass Ackwards," "One Too Many Mornings," "Homewrecker" and "Children of Invention." The service will go live on 22 January and will only be available in the US.

21/01/2010

Content providers will be able to set their own prices, with YouTube taking a cut of the revenue. All but one of the Sundance films is being offered for $3.99 (£2.50) each for users to watch over a 48-hour viewing period.

In its company blog, YouTube said: "In the coming weeks we'll also invite a small group of partners across other industries, in addition to independent film, to participate in this new option."

http://youtube-global.blogspot.com/2010/01/youtube-to-sundance-independent.html

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy