AOL has sold its affiliate marketing business Buy.at to UK affiliate marketing network Digital Window for an undisclosed sum. Digital Window (formerly known as Affiliate Window) has acquired Newcastle-based Perfiliate, which runs Buy.at.
The deal will see Digital Window and Buy.at combine their technology and serve customers in territories such as the UK, USA and Scandinavia. Perfiliate’s clients include the AA, Barclays and Marks & Spencer.
03/03/2010
Digital Window CEO Kevin Brown said “This transaction forms a group that offers the best and most comprehensive affiliate marketing services in the UK.”
AOL purchased Buy.at in 2008 for a rumored $150m.
In a statement, AOL said: “Buy.at has been highly successful in the marketing services arena. It has the annual sales at 40 million euros – and would be better off being owned by a group in that space.”
The majority of shares of Digital Window are owned by German media group Axel Springer and Swiss communications group Publigroupe.
