Digital Intelligence March 2010


Digital Strategy data - Digital Intelligence March 2010

This month saw the power players marking out their turf: Facebook leapfrogged Google into pole position (at least on a couple of metrics in the US), Microsoft pushed deeper into video players, the BBC gave shape to the cut backs, and China and search went head to head in that long awaited showdown. Everything's to play for as the online media market matures, and the flurry of lawsuits over IP is another fixture on the landscape.

As we head into election season in the UK, voters want to vote online and every political heavyweight now wants to 'do an Obama', moving their message through social media. Sadly neither voters nor politicians stand any hope of getting their wishes this time around, and while the Obama campaign is a case study in social marketing the Digital Training Academy will be using for years, most of the tweets, blogposts and email spam being thrown at British voters will remain quietly unopened thanks to their wholehearted failure to apply customer insight and engage their audience. Politicians are yet to learn the first rule of social media strategies: it's not how loud you shout, it's how much your audience want to listen!

Read March 2010

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