European broadband networks demand ad share from ‘bandwidth hog’ Google

14/04/2010

Deutsche Telekom, France Telecom and Telefonica have called on Google to begin sharing ad revenues to networks. They claim that their networks are fast becoming "dumb pipes" for hosting the group’s bandwidth-hungry technology, including YouTube, on their broadband use the internet search and advertising company pays the network operators little or nothing for carrying its content.

14/04/2010

The European carriers said recently that they are spending billions of dollars on fixed-line and mobile infrastructure to increase broadband download speeds and network capacity, but some fear they may struggle to secure a return on their investments.

France Telecom’s Stéphane Richard said it was “contrary to economic logic to let Google use our network without paying the price for this”, while Deutsche’s René Obermann added: “There is not a single Google service that is not reliant on network service. We cannot offer our networks for free.”

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy