The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.
The consultation will examine advertising of broadband speeds across the telecoms industry, including the advertising of mobile broadband speeds. The review aims to ‘provide better clarity for consumers’, the ASA said.
The review, which will look at the speeds advertised by operators on 3G networks as well as fixed line services, was launched at the end at of July following an Ofcom report into broadband speeds.
Vodafone and 3 confirmed they have shared their views with the ASA.
