‘How to’ videos on the rise: Blinkx teams with Videojug and Howdini


Blinkx has partnered with VideoJug and Howdini, to bring 50,000 direct play How-to video’s to its video search platform. These professionally produced videos will help viewers master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more.

Leveraging its AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with the partners. VideoJug’s how- to videos deliver easy-to-follow, bite-size tutorials on a wide range of topics from beauty and style know-how to health issues, DIY dilemmas and how best to tackle parenting problems.


VideoJug also features leading experts from various fields to provide real expertise and answers to a wide range of common questions and concerns for their “Ask the Expert” videos.

Through Howdini, blinkx viewers will also have access to advice from experts who are frequently invited to popular TV programs such as Good Morning America, The Today Show, Money, Prevention, and Food and Wine.

“Many people are turning to online video when they are learning something new or in need of expert advice,” said Suranga Chandratillake, founder and CEO of blinkx. “We’re delighted to partner with VideoJug and Howdini to expand our ever-growing index of premium, professionally produced how-to videos.”

Tom Laidlaw, CEO, Videojug commented, “Consumer demand for online video is booming and Videojug is dedicated to helping people use the medium to learn new skills. blinkx’s innovative technology allows us to share our how-to and instructional videos with even more people—everywhere, immediately and easily.”



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