Digital Intelligence October 2010


Digital Strategy data - Digital Intelligence October 2010

When exciting new research landed from TNS, we thought we'd share it straight away rather than wait till the end of the month. Here are the topline points, with more on research and announcements from the global giants that caught our eye over the last two weeks.

Digital Life is a global study into people's online behaviour. TNS interviewed around 50,000 people from over 45 countries to explore the different ways internet behaviours are evolving. They used consistent questions and built an interactive dashboard that lets you compare the data.

Other stories we've been tracking include the race to TV (launches from Google and Apple), UK online adspend rising 10% (to just under £2bn in the first half of 2010), YouTube winning the copyright case in Spain, and in Antarctica Google's Streetview making its debut.

As you plan your 2011 digital strategy, let us know if you need more on any of these areas, or support from the management coaches at the Digital Training Academy to ensure you choose the right digital channels for your audience.

Read October 2010

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