Orange and T-Mobile customers share coverage with ‘Everything Everywhere’ brand launch

12/10/2010

Orange and T- Mobile have finally unveiled their ‘Everything Everywhere’ brand, following the merger of the two mobile networks last year. The launch, dubbed the ‘big switch-on’ allows the company’s combined 27 million customers to access coverage on both networks, and is backed by a £4m advertising campaign.

Orange customers are now able to make calls and send texts on the T-Mobile network and T-Mobile customers are able to do the same using the Orange network. Customers who want to sign up for access to both networks will benefit free of charge, with no changes to their existing tariff or call or text charges.

12/10/2010

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Customers register at www.orange.co.uk/share or www.t-mobile.co.uk/share to receive an update to their SIM card.

From that point on, if a customer loses signal on their existing network, they will automatically pick up the signal from the other network where it’s available.

To let customers know they can benefit from the UK’s biggest ever network coverage improvement, a £4 million joint Orange and T-Mobile advertising campaign will launch on 11th October.

In an industry first, the company’s two famous brands will appear ‘head to head’ and speaking to one another in the marketing campaign.

Tom Alexander, CEO of Everything Everywhere – the company that runs Orange and T-Mobile – said: “Today’s switch-on is the culmination of a unique and hugely complex technical project. But the result is simple – our customers now get two networks for the price of one.

“That means 27 million consumers can now keep close to the people, places and things that matter to them in more places than ever before. This is the first step in our vision of giving our customers instant access to whatever they want, wherever they are – instant access to everything, everywhere.”

Everything Everywhere’s offer a multi-network strategy to combine 2G, 3G, 4G, fixed broadband and WiFi in one customer offer.

Significant network investment is taking place to ensure the network is enhanced for the 21st century customer.

Next year customers can expect benefits such as automatically switching to whichever of the two networks has the strongest signal while they’re mid-call, and enhanced data and internet coverage.

Customers from either network who want to sign up to benefit from the initial network improvements can go to either www.t-mobile.co.uk/share or www.orange.co.uk/share.

www.everythingeverywhere.com


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