Dutch audience spent most time on portals


People in the Netherlands racked up the most website visits per month in Europe, and spent the most time on web portals, according to new data. The 11.9 million internet users in the Netherlands age 6 or older spent an average of 31.9 hours online in September 2010, with the Web portals category, which includes Microsoft, Yahoo! and AOL, leading the way at 7.2 hours.

Instant messengers ranked second with an average of 6.9 hours per user, followed by social networking sites, such as Hyves, Facebook and Twitter, at 3.5 hours per visitors in September. Dutch internet users spent more time on social networks than on E-mail, Multimedia, Online Gaming, Auctions or Classifieds sites.



*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.

“The Dutch are rather sophisticated internet users, as evidenced by their high frequency of usage and engagement with a variety of different online content,” said Wolf Allisat, comScore EVP for International Markets. “With comScore’s recent acquisition of Dutch company Nedstat, we look forward to providing even greater insights into the behavior of online consumers in this important market.”


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