Smartphones account for 65% of mobile traffic


Smartphones generate 65% of global traffic, despite accounting for 13% of the market, according to new research. The study, from research firm Informa, found that average traffic per user (ATPU) will increase by 700 percent over the next five years, as consumers continue to use the internet and smartphone figures rise, the firm said.

Smartphone ATPU in the UK is forecast to reach 776Mb per month by 2015. ATPU per smartphone currently averages 85Mb per month, said the company, with the iPhone –generating the most traffic followed by Android devices.


Informa said the highest smartphone traffic will continue to come from South Korea and Japan with respective values of 271MB per month and 199MB per month expected this year, between two and three times higher than the global average.

The iPhone will continue to lead the smartphone traffic with an estimated value of 196MB per month this year, Informa said. Android ATPU is currently at 148MB per month and likely to exceed 757MB per month by 2015.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy