YouTube debuts new mobile ad formats as videos on-the-move soars


Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google. According to Nielsen, YouTube Mobile is the number one video viewing mobile website in the US, with more than 7.1MM monthly unique users.

In response to this growing demand, Google is introducing a new ‘daily roadblock’ ad format to brands. The daily roadblock allows advertisers to own all available ad impressions for 24 hours. Ads run on the Search, Browse and Home pages of the mobile website.



In response to a growing number of people accessing their videos through, Google ran a survey on the mobile site.

They got over 16,000 responses, and published the main findings:

• 75% said mobile is their primary YouTube access
• 70% use the mobile site at least once a day
• 58% spend 20+ minutes per visit
• 38% are happy to say that their on-line use of YouTube is being replaced by YouTube Mobile

Advertisers from a range of verticals have successfully run roadblocks on YouTube Mobile including autos, CPG, entertainment, retail and others.

Advertisers can time their YouTube Mobile Roadblocks to coincide with product launches, sales events, or other days they are making a big media push.

Google said the service is already live in the US, with an international roll it out planned soon.

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