Digital Intelligence January 2011

31/01/2011

Digital Strategy data - Digital Intelligence January 2011

One month in, how's the 2011 digital strategy shaping up?

Content strategies for consumer and B2B brands should be giving even more consideration to video this year. Audiences are climbing in most countries and engagement remains deep - more below .

Social media is almost certainly already in your plan, and now there are even more reasons for using Facebook, Twitter and Orkut. But check your Facebook, website and Twitter strategies are not doubling up. For three years we've been urging brands to unify messages into a single content calendar that feeds all marketing channels, but most are still paying their agencies twice.

Read January 2011

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