Dominos iPhone app generates £1m in pizza sales


Domino’s Pizza has topped pizza sales of £1million with its iPhone ordering app. The ordering app was launched in September with details printed on millions of household menus, as well as promotion via Facebook and Twitter. In just a few months, the app has achieved almost 400,000 downloads and pizza sales of over £1million.


Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Online orders account for such an increasingly large proportion of our business so we knew there was going to be real demand for a Domino’s app. We wanted to make it even quicker and easier for customers to get a piping hot pizza, wherever they are and we’re delighted to have topped the £1million sales mark in just a few months. With our ‘Domino’s store in your pocket’ app, our customers are only ever a few clicks away from a Pepperoni Passion!”

Domino’s app uses GPS to automatically locate the nearest Domino’s store. Pizza lovers can then scroll through a carousel style menu to select their favourite pizzas, sides, desserts, subs and drinks.

Pizzas can be customised by pinching to resize the base and scattering on a range of tasty toppings before sending the order straight to the store. iPhone users can also be in with the chance of winning money off their next order by popping their pizza in the oven and swiping or blowing away the steam to reveal a code.
Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.

In addition, the iPhone app features a fun ‘pizza slot machine’ which enables users to shake their phone and pick a totally random selection from Domino’s 75 million combinations of base, sauce and toppings. The choices can be spun again or locked and sent as an order straight to the store.

Domino’s app is available to download free from the App Store. Domino’s ‘how to’ video on how to get the most out of the new app is online.

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