Dennis Publishing trials behavioural targeting in UK


Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with’s predictive behavioural targeting solutions will now be made available for Dennis Publishing’s portfolio of online campaigns.

It means that Dennis Publishing will be able to target their campaigns at audiences defined according to socio-demographics, lifestyle and product interests. Through integrating users’ click data with unique survey results,’s predictive behavioural targeting platform makes real-time target group contact possible.

“Behavioural advertising is one of the top themes of 2011. With, we have chosen a targeting solution which is not only multifaceted and highly efficient, but also consistent with privacy law requirements. In conjunction with our premium fields, it will allow us to provide our advertising customers with everything they need to carry out efficient and successful online campaigns”, says Jamie Labate, Online Trading Director, Dennis Interactive.

“With our predictive approach we offer a key advantage when compared with those that offer traditional behavioural targeting solutions. Through predictive behavioural targeting, target groups can be selected according to precisely defined socio-demographic criteria, making efficient campaign management possible even for products which do not fit into any existing online fields. We are delighted that Dennis Publishing has recognised this advantage and we look forward to a successful collaboration”, says Karim Attia, CBDO,

Dennis Publishing is the publisher of over 50 print and digital magazines and, over its 30-year history, has evolved from a traditional publishing house to a multi-platform content provider with offices in London, New York, New Delhi and Sydney.

The Dennis Publishing online portfolio reaches more than 10 million unique users per month and comprises a diverse range of portal groups including,, and

Established in 2006, has its headquarters in Berlin, with further offices in London, Paris, Warsaw, Hamburg and Cologne.

With its predictive behavioural targeting system, this subsidiary company of the German post company, Deutsche Post DHL, offers the best solution on the market for behavioural advertising, reaching approximately 90% of all Internet users in Germany.

Customers of include international marketers and agencies such as eBay Advertising Group, Bauer Media, Axel Springer Media Impact, Glam Media, and AdAudience.

The system processes over 12,000 AdServer requests per second. The company has received a number of awards for its products’ compliance with privacy regulations, including the European Privacy Seal (Euro PriSe).

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