Salesforce boosts social media monitoring with Radian6 buy

31/03/2011

Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients. Radian6, which counts Dell , Kodak , PepsiCo , and UPS among its customers, makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on customer trends. Salesforce.com said the combination will enhance its cloud offerings and help it integrate conversations on social media sites into its corporate social network.

03/31/2011

salesforce%20radian%206.JPG

Radian6, based in Fredericton, New Brunswick, Canada, was founded in 2006 and had over 120 employees as of June last, according to the firm's website.

Salesforce.com, with a market value of $17 billion, expects the deal to add about $45-$50 million in revenue for the full year but sees a fall in adjusted earnings of 11 cents per share.

Salesforce.com, the world's biggest provider of software that is delivered via the Web, last December bought Heroku, another cloud-platform company, for $212 million.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy