Who's winning the press release war online?


Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research. UK news release distribution company PRFilter has today launched its first monthly PRFilter Technology PR Rankings.

The Rankings analyse the technology brands, topics and products that are mentioned the most in the tens of thousands of press releases from multiple aggregated sources that PRFilter indexes each month.


February 2011 Highlights

• Microsoft, Facebook and Verizon were the top three most referenced technology brands.

• Cloud related technologies, websites and wireless were the top three most referenced technology topics with iPhone and iPad the top ranking products.

• Only 21 (11%) of the 190 prominent mentions of Microsoft related to Microsoft press releases

• Mentions of Microsoft and Facebook were around twice the number of Apple (ranked 5th).

• Releases mentioning “cloud” technologies were more than twice as frequent as those referencing “social media”, however this was down from three times as frequent in January.

• iPad related releases were down 37% perhaps reflecting a calm before March’s iPad2 storm.

• Significant increases in mentions of telecoms brands e.g. Ericsson, Nokia and ZTE and technologies e.g. LTE and NFC, reflecting the hosting of Mobile World Congress during the month.

A presentation of the full details of the Top 25 technology brands and the Top 50 technology topics/products can be found below.

In order to be counted the brands, topics or products have to be mentioned prominently within a release by appearing near the start of the story and appearing more than once.

Commenting on the launch of the rankings Adam Parker, RealWire chief executive said “PRFilter is in a unique position to provide the PR and media communities with data about the stories that PR people are trying to tell, and the companies and topics around which there is likely to be the most, and the least, competition for attention.

This first month’s rankings demonstrate that a large number of stories are being created around certain brands and topics and not all of these are necessarily in areas that are likely to provoke great interest from the media.

“We hope that producing these monthly rankings will assist public relations practitioners in developing a higher proportion of stories that journalists and bloggers find of interest and lead to improved coverage for the companies concerned.”

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